Readers searching for social media holistic strategies should check out with “Social media how to guide” with advices about social media optimization. 

Social media protagonists are both producers and consumers of the media. The way prosumers interact with other prosumers is very different from the way a consumer interacts with a producer. Social Media are those applications which allow users to create their own content, share it, mash it with existing content, and access peers’ content. Traditional media base their reach on distribution channels, social media on the network which relays them; the network may be based on the permanent personal contacts of the content producer, or be dynamically created based on mutual interest of the users.